Dec 062016
 

Design is form-making in order
Form emerges out of a system of construction
Growth is a construction – In order is creative force
In design is the means – where with what when with how much

The nature of space reflects what it wants to be
Is the auditorium a Stradivarius
or an ear
Is the auditorium a creative instrument
keyed to Bach or Bartók
played by the conductor
or is it a conventional hall

In the nature of space is the spirit and the will to exist in a certain way
Design must follow closely that will
Therefore a stripe-painted horse is not a zebra
Before a railroad station is a building
it wants to be a street
it grows out of the needs of the street
out of the order of movement
A meeting of contours englazed.

Through the nature – why
Through the order – what
Through the design – how

A form emerges from the structural elements inherent in the form.
A dome is not conceived when questions arise how to build it.
Nervi grows an arch
Fuller grows a dome

Mozart’s compositions are designs
They are exercises of order – intuitive
Design encourages more designs
Designs derive their imagery from order
Imagery is the memory – the form
Style is an adopted order

The same order created the elephant and created man
They are different designs
Begun from different aspirations
Shaped from different circumstances

Order does not imply Beauty
The same order created the dwarf and Adonis

Design is not making beauty
Beauty emerges from selection
affinities
integration
love

Art is a form-making life in order – psychic

Order is intangible
It is a level of creative consciousness
forever becoming higher in level
The higher the order the more diversity in design

Order supports integration
From what the space wants to be the unfamiliar way may be revealed to the architect.
From order he will derive creative force and power of self-criticism to give form to this unfamiliar.
Beauty will evolve.

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Feb 292016
 

Dieter Rams asked himself the question: Is my design good design? His answer to this question was these ten principles, now often referenced as the “Ten Commandments of Design”.

  1. Is innovative – The possibilities for progression are not, by any means, exhausted. Technological development is always offering new opportunities for original designs. But imaginative design always develops in tandem with improving technology, and can never be an end in itself.
  2. Makes a product useful – A product is bought to be used. It has to satisfy not only functional, but also psychological and aesthetic criteria. Good design emphasizes the usefulness of a product whilst disregarding anything that could detract from it.
  3. Is aesthetic – The aesthetic quality of a product is integral to its usefulness because products are used every day and have an effect on people and their well-being. Only well-executed objects can be beautiful.
  4. Makes a product understandable – It clarifies the product’s structure. Better still, it can make the product clearly express its function by making use of the user’s intuition. At best, it is self-explanatory.
  5. Is unobtrusive – Products fulfilling a purpose are like tools. They are neither decorative objects nor works of art. Their design should therefore be both neutral and restrained, to leave room for the user’s self-expression.
  6. Is honest – It does not make a product appear more innovative, powerful or valuable than it really is. It does not attempt to manipulate the consumer with promises that cannot be kept.
  7. Is long-lasting – It avoids being fashionable and therefore never appears antiquated. Unlike fashionable design, it lasts many years – even in today’s throwaway society.
  8. Is thorough down to the last detail – Nothing must be arbitrary or left to chance. Care and accuracy in the design process show respect towards the consumer.
  9. Is environmentally friendly – Design makes an important contribution to the preservation of the environment. It conserves resources and minimizes physical and visual pollution throughout the lifecycle of the product.
  10. Is as little design as possible – Less, but better – because it concentrates on the essential aspects, and the products are not burdened with non-essentials. Back to purity, back to simplicity.

As quoted at SFMOMA Presents Less and More: The Design Ethos of Dieter Rams 

 

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